OUR PRINCIPLES

Every design decision reflects a way of thinking.

Ours begins with understanding people.

Bherdi Aditya Nugraha, S.T.

Founder & Design Director

The Problem We See

Many workspaces are designed to

look impressive.

Few are designed to improve how people

actually work.

Designed to Impress.

Designed to Perform.

SO, WHO WE ARE ?

Welcome to ABCasa Studio, a workspace interior design studio and contractor company where happiness is at the heart of every project. ABCasa Studio was born from a simple yet urgent realization: too many workspaces were designed for the sake of aesthetics alone, forgetting the essentials: comfort, functionality, and the identity of the people inside. We saw how often beautifully drawn concepts turned into disappointing realities once executed, leaving teams with offices that looked good on the surface but did little to support how they actually worked.

Founded in 2018 and based in Jakarta, ABCasa Studio is an interior design and contractor company specializing in workspace revamp and transformation for creative businesses. With more than 5 years of hands-on experience in the interior design and construction industry, our team blends creativity with technical expertise, ensuring every project is not just visually impressive, but also practical, durable, and meaningful for the people who use it every day.

Our focus is clear: we help companies translate their culture and brand identity into work environments that drive productivity and foster happiness. We believe a well-designed office is not only a place to work, but a reflection of who you are as a company and a tool that empowers your people to perform at their best. This philosophy is what we call #HappinessbyDesign.

At ABCasa Studio, we provide four structured service packages: Kickstarter Kit, Scale-Up Blueprint, Revamp Execution, and Signature Service, allowing every businesses to choose solutions that fit with their needs, whether they are just starting out, growing fast, or seeking a complete transformation. Beyond design, we are also deeply committed to precision in execution. We know that even the best design can fail without the right process, so we implement clear SOPs, strict supervision, and quality control at every step.

What sets us apart is not just the spaces we deliver, but the experience we create along the way. From the very first audit and discovery call, through design development and site execution, to post-project aftercare, we partner with our clients as collaborators, not merely as vendors. Our goal is to ensure every workspace we touch becomes a place where teams feel comfortable, valued, and inspired.

In short, ABCasa Studio exists to help creative businesses and other industries beyond, build workspaces that reflect identity, support performance, and nurture the happiness. Because we believe that when a space is designed with heart and executed with precision, it becomes more than just an office, it becomes the foundation of growth for both people and business.

Why ABCasa Exists

We started with understanding.

We didn’t start with design.

01. The Question ?

02. The Realization

03. Why ABCasa Studio Exists

Our 7 Design Principles

The principles behind every decision we make.

01. Start with People

02. Understand Before Solving

03. Every Decision Shapes Experience

04. Purpose Before Form

05. Every Decision Must Have Intention

06. Educate Before Execute

07. Think Beyond Today

Our mission has never been to create beautiful offices.

Our mission is to create places where people can do their best work.

Ready To Start New Project With ABCasa Studio?

#HAPPINESS BY DESIGN